Businesses which place emphasis on digital transformation are far more confident about their future growth, according to a new report, which reveals that almost four in five (79%) business leaders see digital transformation as a strategic priority.
The Digital, Ready? report from Vodafone is based on a poll of 2,001 business leaders in the UK, from various sectors. It shows that a fifth have already successfully implemented digital transformation projects, while more than half (53%) are making good progress.
It also suggests that those businesses that have embraced digital transformation are starting to reap the rewards. Almost a quarter (24%) of business leaders have been able to reach new customers or user segments; 30% have seen better customer experience; 28% have increased customer satisfaction; and 22% report higher staff motivation.
More than half (57%) plan to spend more than £100,000 on digital transformation in the next two years; in companies with 5,000+ employees, some 56% expect their investment to exceed £1 million.
Organisations are exploring a range of technologies in which to invest: real-time data analytics tops the table for three quarters of businesses, followed by unified communications, the Internet of Things (IoT) and Big Data.
Vodafone UK enterprise director Anne Sheehan said: “The smallest digital steps can have a real impact on the growth and success of an organisation. Implementing the right new technology is helping businesses become smarter, more creative and more efficient.”