How to move consumers from an on/off affair to a committed data relationship
Having spent two years preparing people, processes and technology for the new data protection environment of GDPR, many brands have been left feeling dumped, weakened and out-of-pocket.
For consumers, the new law has clearly changed the way they view the relationship and the data-value exchange. Just as GDPR intended, they are now making the running with commercial organisations and, for many, it’s become an on/off affair.
Consumers who chose not to consent may well come back into market and decide to engage again. When they do, however, it will be with a much clearer idea of their rights and how to exercise them.
Download this report from DQM GRC to discover how to:
How to make sure you are ready when former customers get back in contact
How to reset the data relationship
What can give your brand appeal so consumers start the data-value exchange
Ten questions to ask about your data relationship with consumers